Hyun Bin has been appointed as the new icon for the outdoor brand Snow Peak Apparel.

On the morning of the 11th, Sensation Corporation (CEO Kim Ho-sun) unveiled the news of actor Hyun Bin's selection as the new icon along with a fall collection photoshoot. In the released photos, Hyun Bin exudes a unique aura, encompassing nature and everyday life with a diverse style, creating a perfect seasonal collection that captivates admiration. Hyun Bin appeared in the tvN drama 'Crash Landing on You,' which aired from December 2019 to February 2020. He became a real-life couple with co-star Son Ye-jin after the drama's conclusion and married her in 2022. They welcomed a son in November of the same year and are now a family of three.

Meanwhile, in April, Hyun Bin wrapped up filming for the movie 'Hwalein,' which is based on the life of Dr. Ahn Joong-geun. He is actively engaging in various domestic and international activities. With his deep voice and charismatic gaze, Hyun Bin's portrayal in 'Hwalein' is highly anticipated. The movie is scheduled to be released domestically in December.