IU showed off a fairytale-like holiday jewelry look.

Jewelry & watch brand J.ESTINA unveiled its 2023 holiday season advertising campaign with brand muse ‘IU’ on the 16th.

This campaign proposes a jewelry collection that will brighten the year-end atmosphere with the concept of ‘THE DREAMY HOLIDAY: Merry Pinkmas in Wonderland’, which expresses the sweet imagination of a fairytale world.

In the commercial cut, IU showed off a gorgeous yet captivating holiday look in a long red dress. The jewelry worn together is J.ESTINA’s ‘ETER’ collection, which has an infinity motif symbolizing infinity and J.ESTINA’s J as the point. The ether heart jewelry chosen by IU contains the romantic meaning of ‘eternal love’ by combining the ether motif and the heart, a symbol of love.

IU completed a luxurious holiday look by layering a romantic 14K diamond necklace with dazzling diamonds set inside the heart and a lovely design ether heart silver jewelry set.

Above all, the jewelry and dress match perfectly with IU's dazzling beauty and white skin, which could not be prettier any more.

Meanwhile, IU sent warm support to the students taking the 2024 College Scholastic Ability Test (CSAT) held on this day.

IU said in a video posted on the YouTube channel 'Ijejam' on the 15th, "I say this every year, but if it goes well, it's great, but I really want to say that I hope you don't blame yourself too much or break down too much if you don't show off your skills to your fullest." She added, "There is always an opportunity. “It will be given to you again, so I hope you don’t feel nervous and show everything you have prepared,” he said.