Group IVE has released a music video teaser for their new song in collaboration with global beverage brand Pepsi.
On the 11th of last month, Pepsi and their agency, Starship Entertainment, unveiled the music video teaser for IVE's new song "I Want" through their official YouTube channel as part of the "2023 Pepsi Campaign."
The released video starts with a scene featuring Ahn Yujin running through passengers with a bright smile in a subway car decorated with Pepsi imagery. Close-up shots of the members' smiles then appear in succession.
Through this teaser, a part of the new song "I Want" and its choreography were unveiled for the first time, further exciting global fans. IVE showcased their choreography to the song, dancing with the passengers. The video concludes with a scene of vibrant fireworks bursting in the dark night sky.
The collaboration song "I Want" by Pepsi and IVE is a pop number that reinterprets Pepsi's brand identity of "Fun," "Food," and "Festa" through IVE's group image of "confidence," delivering a message of hope and courage to "postpone worries and enjoy each day like a festival."
"I Want" will be released through various music platforms on the 13th at 6 p.m.