On the 21st, one day ahead of their debut anniversary, NewJeans (민지, 하니, 다니엘, 해린, 혜인) released their second mini-album, titled 'Get Up,' at 1 PM (Korean time). This album follows their debut album 'New Jeans' and single album 'OMG,' and it promises another outstanding masterpiece.
The mini-album 'Get Up' consists of six songs that showcase NewJeans' sophisticated sensibility across various genres, including UK garage, Jersey club, punk, house, R&B, and Euro-pop. NewJeans' strength lies in creating music that is comfortable to listen to and never gets tiresome, and this album is expected to shine with the same qualities.
Among the three title tracks, two have been unveiled. The refreshing and lively track 'Super Shy' was released as a pre-release, while the dreamy 'Cool With You' was introduced through a mesmerizing music video resembling a movie. The remaining title track, 'ETA,' was performed during a recent fan meeting but is still kept under wraps. However, the teaser for 'ETA' gives a glimpse of its fast-paced beat and punk vibe. Additionally, the album includes other pre-released tracks such as the prologue track 'New Jeans,' interlude track 'Get Up,' and epilogue track 'ASAP.' With the narratives woven throughout the entire album, fans worldwide are showing immense interest in the stories each song tells.
In addition to their music, NewJeans also puts special emphasis on their performances. They have prepared various styles of performances that suit the moods of all six songs, promising to provide a captivating show. In the title track 'Super Shy,' they showcased vigorous waacking dance moves, exuding cheerful energy. 'New Jeans' featured a free-spirited hip-hop style, while 'Cool With You' incorporated contemporary dance with modern ballet elements, showcasing their diverse charms. Today's title track release, 'ETA,' is anticipated to come with dynamic performances that match the exciting beats, enhancing the song's captivating appeal.
Notably, the album features an impressive lineup of participants. Starting with Min Heejin, the CEO and general producer of ADOR, who played a key role in creating NewJeans' mega-hit songs, alongside 250 and Frank. Rapper Beenzo participated in the lyrics of the title track 'ETA.' The music video director Shin Woo-seok, known for directing the hit music videos 'Ditto' and 'OMG,' took charge of the title track 'Cool With You' MV. Furthermore, global actors Yang Zouwei and Jung Ho-yeon appeared in the 'Cool With You' music video, delivering a synergy of unprecedented scale.
With a pre-order volume of 1.72 million copies, NewJeans is poised to solidify their position not only as a powerhouse in the music charts but also in album sales. Compared to their previous single album 'OMG,' which recorded approximately 800,000 pre-orders, the number has more than doubled. 'OMG' continued to be loved and sold more than 1.57 million copies (as of June). Now, with the success of their debut album 'New Jeans' and single album 'OMG,' NewJeans is on the path to achieving their third million-seller title. Given their growing global fandom and increasing popularity in the mainstream pop market, it is not unthinkable that the album's total sales might reach 2 million copies.
NewJeans' global popularity has already begun. The pre-release track 'Super Shy' achieved an "all-kill" on major domestic music charts and even reached 59th place on the UK Official Singles Chart and 66th place on the US Billboard Hot 100, setting new records for the group. With their new album's release, it is expected that NewJeans will continue their career-high momentum.
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